Thursday, 9 May 2013

Evaluation part 3

The first way that our product work  is through the genre. Throughout each product the one genre that is highlighted throughout is Crime Thriller. This is something that we decided to focus on  alot more with the magazine cover rather than the poster as it would have a greater impact on our target audience of the ages of 18-25. Also as this would benefit and target a certain audience who read magazines in their everyday life. Also we decided to do this because of this we chose to aim our poster at youn people male and female, as young people are easier to attract and the themes in our film is something that alot of teenagers would relate to more. Young people tend to love explosives and gory violence, also the conventions where broken with alot of mature content like serious romance which was demonstrated in small parts of our idea. With the magazine review, we decided not to focus on it as much as it was something that we did not want to highlight while working on our other projects of our product.

Our film, however, is the product that does not highlight the genre as much as people expected. The main theme throughout the film is loss rather than the genre of Crime Thriller. Also the final film and the shoot of our product tend to portray the genre quite well. By combining it with our current magazine cover and poster, our genre is cleraly portrayed in between each of the products, the magazine doesn't tend to mention and portray the genre too well but the poster highlights it very well. But in terms of what we have been producing is has somehow fit perfectly together.

In In terms of narrative our products, the poster works the best. With the poster, we wanted to immediately show that barrier of the main character. Which is why i decided to put the main character in the middle with a chess piece covering half of his face. It creates a barrier for the main protagnist but yet it shows he still has a spark of a heroic figure and character which the audience will be drawn to.

The magazine was something that did not focus on the narrative as much. This was because we did not want to give too much of the story away.This best decided that this was best as it challenged a convention of most magazine reviews.With the film, we used the shots and non-digetic sound such as the voice-over and score to relay the story's narrative. This was because the parts that was happening between the scenes the audience may have got a different view from our film based on the information they received . Before viewing our film, our audience would proabaly have to at least see the poster first to get some idea of what our film would be about.

We wanted the audience of our film, poster and magazine to be around an appropriate age. This is why our film is targeted at 16-25 year olds while our poster and magazine focuses on 18-25 year olds a more mature age range. We chose to do this as it would help to attract a wider audience. We approached this by creating the poster that advertised the violent gory crime genre side of the poster. With the film, it was easier to take a more masculine approach which was shown through the use of the non-digetic sound and the genre as women would most probably relate more to the themes within the film and our products.

The film poster and magazine are important to the marketing aspect of our film it attracts our audience. It would also begin to spread  word of mouth  of the  film, which would help to increase our audience massively . They help to tell your audience to a certain exent, what the film's about. Without them, the number of people who would watch the film would be  reduced.

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